9 Signs It’s Time to Update Your Website (and How to Fix It)
CIO Magazine recently published some great tips on how to tell if your website could use some updating, featuring input from yours truly. There are several relatively quick and inexpensive improvements you can make to improve the overall performance of your site, while others require more in-depth planning and development. Let’s sum up the nine signs that the article points out along with some added points from me:
- Your Traffic Isn’t Converting Into Sales – Or leads. If your website isn’t achieving your intended goals, you need to address it or you are wasting money and effort. Try split-testing to find updates that improve your website performance.
- Your Site Has High Bounce Rates – Customers aren’t finding what they are looking for. Your site may be hard to navigate, but you should also look at the sources of traffic and make sure you’re not advertising in places that don’t drive interested visitors.
- Your Site Takes Forever to Load – People are impatient and no one likes waiting around for pages to appear. Additionally, search engines take page load speed into consideration when ranking your site.
- It’s Difficult to Add Content or Update Your Site — Without Having to Pay Someone a Lot of Money to Do it for You- Content management systems such as WordPress or various ecommerce platforms should make it easy enough for someone non-technical to make basic updates to your site content if necessary. You shouldn’t need to pay a software engineer to change 3 words on a page.
- Your Website Isn’t Mobile Friendly – A responsive design allows your website to automatically resize to fit the device the user is on. With the drastic increase in mobile browsing, tablets, and other devices, you’re missing out if your site isn’t mobile friendly.
- No Way to Opt In/Sign Up to Receive News or Promotions – The vast majority of visitors leave your site without taking the intended action. You did the hard work of getting them there in the first place. Be sure to make every effort to capture their email address so you can continue to engage with them.
- Your Content is Stale – A store doesn’t carry the same products forever. Keep your products and your content fresh. Both your customers and search engines will find you more relevant.
- No Social Media Links – If you want people talking about your brand and products, include social following and sharing buttons to help get the conversation started.
- Your Buttons Look Dated – A quick and easy way to improve the overall look and performance of your page. Test more eye-catching colors or include graphical cues that help identify your conversion path to your customers and monitor your analytics to see how it impacts your goal conversion rates.
If you’ve got any more signs, be sure to leave a comment below!