Compelling Product Copywriting – A Recipe For Success

I was visiting a client that produces designer jewelry and tableware and had the opportunity to get up close and personal with his stunning pieces.

 

As I held one of his forks in my hand, I could feel the heft of the metal and the curvature of the handle, feel an appreciation for his spiritual vision along with the superior artistry, craftsmanship and elegance of his ladder-style design that was inspired by angels ascending into heaven.

 

That experience helped me rationalize that it was a $40 dinner fork.

 

Then I went to his website…

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