What is Content Marketing? Part 1: Creation

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and often authoritative content to attract and retain your target audience.

 

The goal is to engage the audience, build awareness of your brand, build your credibility and over time, lead the prospect down the path towards converting them into a customer.

 

I’ll focus on the the first half of the strategy – creation – in this post and save distribution for a future post.

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