If you’ve ever explored Google Analytics, you’ve probably felt overwhelmed by the countless metrics that can be measured.
However, if you’re not tracking key performance indicators, you’re flying blind. You might be able to wing it for a little while. But with the immense competition online, it’s a near certainty that sooner or later, a data-driven competitor in your industry will come along and overtake you by focusing on the fundamental metrics that help an ecommerce business scale.
Below, find the 6 fundamental metrics you need to know to build a successful, scalable online store.