copywriting

Content Marketing

What is Content Marketing? Part 1: Creation

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and often authoritative content to attract and retain your target audience.

 

The goal is to engage the audience, build awareness of your brand, build your credibility and over time, lead the prospect down the path towards converting them into a customer.

 

I’ll focus on the the first half of the strategy – creation – in this post and save distribution for a future post.

Read More

Compelling Product Copywriting – A Recipe For Success

I was visiting a client that produces designer jewelry and tableware and had the opportunity to get up close and personal with his stunning pieces.

 

As I held one of his forks in my hand, I could feel the heft of the metal and the curvature of the handle, feel an appreciation for his spiritual vision along with the superior artistry, craftsmanship and elegance of his ladder-style design that was inspired by angels ascending into heaven.

 

That experience helped me rationalize that it was a $40 dinner fork.

 

Then I went to his website…

Read More